Mobile Advertising Considerations
With mobile advertising forecast to become the most appropriate advertising category to target the 16 – 35 year old age group, it should be embraced as one of the advertiser’s core tools.
When designing a Mobile Advertising Campaign, the advertiser should address the following considerations:
- Make the campaign fun and easy. If you fail, users may not give you a second chance
- Ensure the consumer understands your promotion by asking them to interact and answer product-based questions
- Reward users by granting free or heavily subsidised content (ideally your own content converted into ringtones, wallpapers, FTMD etc)
- Before you deliver the reward, ask users to share more information about themselves. Gather information through an opt-in sign up wizard
- Utilise the opt-in database to develop a highly relevant ongoing one to one relationship with consumers, by sending them regular but appropriate SMS, MMS or customised microsites.
Vodafone commissioned Big Mobile to conceptualise and produce “Street TV”, one of Vodafone’s most popular made-for-Mobile TV productions.
Production and Multimedia Services:
Creation of all forms of mobile content:
- Ringtones
- Wallpapers
- Mobile TV Production (Vox Pops)
- WAP microsite design
- MMS design
Converting an advertiser’s existing content into:
- Ringtones
- Wallpapers
- Remastering of TVCs into Mobile TVCs
Compliancy
Big Mobile will design and build Mobile Advertising Campaigns to be compliant with the advertiser’s brand guidelines, and also with Australia’s strict regulatory conditions.
All personnel are well versed in appropriate:
- ACMA mobile regulatory determinations
- Mobile Network business accreditation programs
- Approved to OFLC pre-certification