Delivering Pure Advertising Relevance

Our in-depth technical understanding of how mobile phone networks deploy their WAP Portals and structure their Data Warehouse records allows us to unlock the rich customer insights and deliver pure advertising relevance to the consumer.

We understand the importance of reporting a campaign’s activity then dynamically profiling users during and post campaign. Hence, all our campaigns are supported with an online reporting module, exposing unrivalled insights, such as:
    Campaign Activity
  • Number of unique visitors
  • Number of unique campaign participants
  • Number of opt-ins to the campaign database (essential for future campaigns)
  • Number of incentive downloads (content is often given away to stimulate participation)
    Profile of Participants (heavily dependant upon the Mobile Phone network)
  • Age range
  • Registered home location
  • Physical location (Where they made the call)
  • Gender
  • Level of spend (High / mid / low spender)
  • Habit patterns.

Consumer Confidentiality

Advertisers must be respectful of the consumer’s right to confidentiality. Therefore the mobile phone networks do not share the participant’s mobile phone number or other personal contact details.

Sample Campaign Report


Our User Participation Solutions

Big Mobile runs a number of key user participation platforms, some of which have been used for some of the worlds heaviest interactive campaigns ever run, including Big Brother in the UK.

As well as building robust mobile campaign platforms, our developers are extremely well versed in all things mobile. Hence Vodafone had no hesitation in using our development skill to enhance and onward manage the user experience of their Operator Portal and build in-store interactive sales tools.

To find out more Contact Us today!